Business as unusual
In the past years the term creative industries has become a key word in politico-economic debates. In addition to bio technology and IT, the creative industries are the third promising sector of Viennas economy.
The creative industries comprise various branches whose products and services are predominantly based on creativity and include the fields of music, graphic design, fashion and design, print media, literature and publishing, architecture, visual arts and art market, audio-vision, multimedia, software and games.
In this context creative achievements are regarded as information goods and services, as decisive location factors that contributes to the formation of identity and the creation of jobs. Investments into the creative field are not only intended to improve the quality of life of those living in a region but also to increase the international competitiveness of the local creative sector and to stimulate tourism.
Vienna - the creative city
Vienna has the necessary cosmopolitan and multicultural climate that encourages the personal and economic development of creative professionals, and furthermore provides the required infrastructure for economic growth and for the realization of innovative ideas. The citys creative industries are part of a comprehensive urban economic policy. Vienna is one of the few European cities to offer a precise strategy for the promotion of the creative economy and the Viennese Way, as it is called, has long become internationally acknowledged.